Navigating The New Content Landscape was Totem’s (a brand publishing agency) first published book. The Playbook is meant to be an extension of Totem’s 2015 rebrand. In a down-to-earth voice, co-authored in-house, this book was about the differences between brand publishing and content marketing. Digitally printed in a run of 500, bright blood orange end pages / inside cover, with a softcover on the outside. I designed and oversaw the print edition from research to production while Charles Lim directed the digital component.